About us

The Haelan Centre first opened in October 1971, the shop was officially acquired by the partnership of Nino Booth and Peter Woodhead. The partners set out to establish a wholefood shop based on the ideas of clean, organic food that is sustainably produced. The early days were difficult and challenging, as few people understood what was meant by organic wholefoods. Throughout the 1970s the business grew steadily and the first major growth in the market began as other stores began to open around London. In 1981, Nino acquired the sole rights to the business.


From the beginning, Nino saw the potential of the wholefood movement and was convinced that one day such ideas would be accepted widely enough so that the shop would be successful as a High Street store. In 1986 he was able to realise this conviction by the move to our present location in the very heart of Crouch End. Nino was a visionary, a man with a dream that we will all, one day, have a healthy diet. “I believe that the specialist shops of the future will be Junk Food Shops and the supermarkets will stock only healthy foods.” He was one of the few people in the trade to feel no threat from the supermarkets, he actively welcomed them branching out into organics and encroaching on the health food sector. He viewed them as helping him to realise his dream of bringing wholesome food into the mainstream.

In 1989, Nino was able to expand the business by opening The Haelan Clinic, offering the local community easy access to professional alternative and complementary health treatments. The Clinic started with only a couple of practitioners (both of whom are still with us!) and today has expanded to include over 30 practitioners and 20 teachers, offering treatments such as massage, osteopathy, acupuncture & nutritional therapy and classes for yoga, Pilates and Feldenkrais. Check out www.haelanclinic.co.uk to find out more.

The Haelan Centre

The Haelan Centre has undergone many transformations over the past half century, with refitting work – both inside and out – being undertaken in 2002, 2011 & 2020. All the earlier work done to the Centre was planned and commissioned by Nino before his death in 2001.  At this time, ownership of the Centre passed down to Nino’s daughter, Amabel, who has since expanded ownership with the help of John & David Krahn.  The three of us carry on Nino’s good work and continue to make improvements so that we may offer a pleasant and comfortable environment for all who come to the Haelan Centre. Check out our About Us page to find out more about our management team.

The Haelan Centre’s online store – Organic To Your Door first launched in 2012 and has now been revamped and relaunched to bring you our full store range delivered to your door (chilled & frozen products limited to local postcodes for now).

Our Team

Amabel is the daughter of the Haelan Centre’s founder Nino Booth. With her earliest memory being in the shop, she has been involved in some way or other for her entire life. We have customers that remember Amabel as a baby in a sling on her father’s chest when he would work the tills in the ‘80s. Starting on Sunday shifts at 14 years old, Amabel has worked in every aspect of the business from till work to shelf stacking, orders and deliveries to accounts. When she inherited the business in 2001, she relied heavily on John to keep the shop going and is very grateful to him for his loyalty and dedication. She has recently graduated with first class honours for a BSc in Human Nutrition from the University of Westminster, and is now an Associate Nutritionist registered with the Association for Nutrition and will be running a nutrition practice in our complementary health clinic starting in September 2021.

Tony joined our team in 2011 as General Manager to allow John more time to focus on orders & buying. Originally trained in butchery, Tony has always had a passion for good food. His managerial expertise has been essential in building and maintaining our shop floor team and keeping our Crouch End store running smoothly from day-to-day!  He is now training his daughter Rachel to be our assistant manager. His customer service is excellent – when Tony is on shift, lots of laughter can always be heard on the shop floor, with both customers and our staff! We will be celebrating Tony’s 10 year anniversary with us this year!

Elena joined our team in 2014 straight out of school. Starting as a sales assistant, she has gone from strength to strength and was promoted first to supervisor, then assistant manager, her customer relations and organisational genius landed her our Clinic Manager position and her most recent promotion appointed her as our Online sales Manager for Organic To Your Door. Elena is in charge of double checking every order that is sent out, arranging our courier and driver services and liaising with our wonderful customers for any support required when making orders online. She also coordinates our booking system for our Clinic, juggling over 30 practitioners and studio teachers and is wonderful at keeping them all happy. With new practitioners requesting to join our clinic every week, she really has her work cut out for her!

Ewelina is the most recent addition to our team, having joined us slightly after Elena in 2014. Manager of our secondary store in Park Road since 2015, and assistant buyer to John (for both stores!), Ewelina has been invaluable in easing the pressure off John and keeping our Park Road store running from strength to strength. Our success at our secondary branch has been largely down to the amazing hard working Ewelina!


41 The Broadway, Crouch End,
London N8 8DT


020 8340 4258


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